The top twenty keywords with the highest cost-per-click rate
Wordstream has done a research discovering most expensive cost-per-click keywords.
Here they are:
- Insurance
- Loans
- Mortgage
- Attorney
- Credit
- Lawyer
- Donate
- Degree
- Hosting
- Claim
- Conference Call
- Trading
- Software
- Recovery
- Transfer
- Gas/Electricity
- Classes
- Rehab
- Treatment
- Cord Blood
So, what should you do if your business need to attract more customers with requests associated with one of these keywords?
Our answer is social marketing.
As far as so many people are already looking for the information associated with these keywords, it's obvious that a lot of them will express it through the social network's media. So you have a huge audience to promote your business there.
I think that subscribing core “likers” using your own database, or promoting your page in groups and followed by “friends-of-friends” advertisement seem to be a good strategy. I'll publish some results of our own experiments on Facebook later.