Get Your Business Off the Ground

The top twenty keywords with the highest cost-per-click rate

Wordstream has done a research discovering most expensive cost-per-click keywords.

Here they are:

  1. Insurance
  2. Loans
  3. Mortgage
  4. Attorney
  5. Credit
  6. Lawyer
  7. Donate
  8. Degree
  9. Hosting
  10. Claim
  11. Conference Call
  12. Trading
  13. Software
  14. Recovery
  15. Transfer
  16. Gas/Electricity
  17. Classes
  18. Rehab
  19. Treatment
  20. Cord Blood

So, what should you do if your business need to attract more customers with requests associated with one of these keywords?

Our answer is social marketing.

As far as so many people are already looking for the information associated with these keywords, it's obvious that a lot of them will express it through the social network's media. So you have a huge audience to promote your business there.

I think that subscribing core “likers” using your own database, or promoting your page in groups and followed by “friends-of-friends” advertisement seem to be a good strategy. I'll publish some results of our own experiments on Facebook later.